Transmedia Storytelling

Transmedia Storytelling 

With convergence culture, transmedia storytelling  become an important tool for telling story using multiple platforms and digital technologies. For example, Harry Potter, a series of fantasy novels created by J.K. Rowling has expanded into a worldwide franchise because of the successful use of transmedia storytelling. Harry Potter originally a published series, consist of 7 novels and was eventually was produced into movies. This is a conventional path in transmedia storytelling within the entertainment industry.

Because of each transmedia storytelling reflects the economics of media consolidation, the media conglomerate has an incentive to spread its brand or expand its franchises across as many different media platforms as possible. Consider, for example, the comic books published in advance of the release of such films as Batman Begins, Superman Returns, Avengers, Super Heroes. These comics provided back-story which enhanced the viewer's experience of the film even as they also help to publicize the forthcoming release.