Online Ethnography is an online research method used to study
detail or “thick description” through observation and understanding of online behavior
and level of knowledge within a group of individuals with a common
interest need or desire. Online Ethnographers observe the online websites,
forums, or communities where the individuals in the group are talking, sharing information,
experiences or providing support with a situation. Also Online Ethnographers
will immerse themselves and engage directly with active members of the online
communities to gain a deeper insight.
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